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Strategy, Theory & Practice (W1)

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nguyp035's version from 2016-11-04 16:51

Section

Question Answer
What is strategy?The long term direction of an organisation
e.g. book retailing to internet services in general is from Amazons long term direction whereas Disney's is from cartoons to diversified entertainment
Strategy questions How should Apple (a device company) compete in the computer and tablet market with Google (a search company)
Strategy theorist Michael Porter defined strategy as?Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value
memorize