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STR 581 Capstone Final Exam Part 3

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hanamilford's version from 2016-06-21 11:21

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Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.

 

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on

 

Successful implementation of the differentiation strategy requires a structure that__________

 

Organizational structure__________

 

​AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services. Which principle of internal branding does this example portray

 

​Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers

 

The Enron employee who reported the financial manipulations at the company to her superiors can be considered to have engaged in__________

 

The strategic management process is_________

 

A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy

 

The three parts of the external environment which affect a firm's strategic actions are__________