SPCM 203 Mid-Term

blakeword's version from 2016-10-13 04:28


Question Answer
CommunicationThe study of how messages make meaning
Peirce's SignReferential
Peirce's SignifierRefers to the signified
Peirce's SignifiedReferent
IconBy analogy (recognized)
Index (Natural and Symbolic)By necessity (Natural)
SymbolBy agreement (learned)
Emotion (Lazarus, 1991)Response to person-environment relationship.
Seven Basic EmotionsAnger, Sadness, Fear, Disgust, Joy, Contempt, Surprise
Display RulesConcerns the expression of emotion.
Three Areas of Facial Emotional ExpressionEyes, Eyebrows, Mouth
Four Factor TheoryArousal, Attempted Control, Affected Factors, Cognitive Factors
Three Emotions linked to DeceptionFear, Sadness, Joy
Othello's ErrorFear of being accused is mistaken for fear of being caught.
Continental CriticismSituated marginal voices beyond author's intent.
DeconstructionProblematizes meaning (no universal meanings)
Ideological Criticism (Marxist and Feminist)Rewrite texts to reveal their ideological imprinting (Marxist=capitalist assumptions, feminist=patriarchy)
Freytag's PyramidExposition, inciting incident...
PolysemyMany meanings
IntertextualityUnderstood within a persuasive field or set of available referents
Persuasive Field (i.e., Field of Experience)Verbal, Social, and Cultural referents
The Master Consipracy Theory (Berlet, 2009)No religion, no nations, no property
Symbolic InteractionismOffers model of the self
KernalsImportant narrative event.
Round CharactersPosses a variety of traits that might conflict.
Flat CharactersSimple and 2 dimensional
Conspiracy Theory Elements (Berlet, 2009)Dualism, Scapegoating, Demonization of enemy, Apocalyptic aggression
Interaction Appearance TheoryPositive interaction improves appearance.
SymmetryMore coordinated, fertile, and intelligent.
Golden Ratio1:1.618
Micro-Medium TheoryHow does the choice of one medium over another affect a particular situation or interaction
Macro-Medium TheoryHow does media influence social interaction and social structure in general
Persuasion (Miller, 2002)Concerns situations of modification.
Elaboration Likelihood ModelPeripheral vs. Central Processing
Peripheral ProcessingRelies on simple rules.
Central ProcessingMotivation and Ability are factors effecting.
Cognitive DissonanceConflicting views require change or justification
Paradigms of Cognitive DissonanceEffort Justification, Induced Compliance, Hypocrisy, Decisions (buyers remorse)
Classical ConditioningPairing (unconditioned stimulus and response with conditioned stimulus and response.
Operant ConditioningRewards and Punishment.

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