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SPCM 203 Jeopardy

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baileyword's version from 2016-12-12 17:42

Section

Question Answer
Direct associations by inclusion and exclusionframes
Relates one object to another through common propertiesmetaphor
Can define problems or just direct associationslabels or words
Make politics like competition (politicians are cynical competitors)political game frame
Concrete domainsource of metaphor
TV effects as operant conditioning; audiences copy or avoid behavior of similar otherssocial cognitive theory
More TV = More TV effectscultivation theory
A natural response to persuasionresistance
Losing the self in mediaabsorption
Opposing cognitionscounterarguments
Visceral responses to perceived person/environment relationshipsemotions
A minimal group based on superficial criteriagranfalloon
Powerful tendency to return favorsnorm of reciprocity
Unavailable items are more desirablescarcity
Imaginary friendships considerationsparasocial interaction
Larger then smaller requestdoor in the face
Confuse and then askdisrupt and reframe
Strategic gift givingreciprocity appeal
Present a danger and offer a responsefear appeal
Give a group a name, any nametechnique for creating a minimal group or granfalloon
Contrast and framing explain effectivenesscomparison ad or two-sided appeal
Attitudes are formed post hoc. (predicts recency effects mediated by accessibility)memory-based processing
Remembering the last item in a listrecency effect
One infers position from behavior; predicts interpreting behavior as attitudeself persuasion theory
Explains cultivation of attitudesonline processing
Small steps, visualizing a goal, and drawing from past successesfactors increasing self efficacy
Small then large requestfoot in the door
1) Create a social reality, 2) Create an ideology, 3) Create a granfalloon, 4) Commitment through rationalization trap, 5) Establishing the leader's credibility, 6) Send members to proselytize, 7) Distract members, 8) Fixate members on a phantomtechniques for creating a cult
believing you are capable of producing a desired resultself efficacy
1) Categorize, 2) Identify (highlight in group similarities), 3) Distinctiveness (highlight out group differences), 4) Comparison (& competition)how to create a granfalloon/minimal group
Small steps, drawing from past successes, visualizing the goal, an identifiable role model, being happyfactors that increase self efficacy
Enhances the perception of differencescontrast principle
Negative affect in response to a pending dangerfear
First argument(s) in a message are most influentialprimacy effects
Last argument(s) in a message are most influentialrecency effects
Attitudes are formed w/ encountering information (predicts primacy effects)online processing
Conceptual and unfamiliartarget domain
Framing and contrastExplain the effectiveness of brand comparison ads using at least 2 theoretical principles
1) Reciprocity, 2) Social proof, 3) Commitment, 4) Liking, 5) Authority, 6) Scarcitycommon common motivations used by persuaders
Cynicism dominates coveragepolitical governing frame
Provides a series of reasons for an argumentone-sided argument
Provides reasons for both sides (acknowledges other positions)non-refutational argument
Provides one argument by contradiction (directly refuting opposing arguments)refutational argument
Use credible communicators; when sources aren't credible, use moderately discrepent positions; when a source is very credible, use highly discrepent positions; isolate the audience from disagreeable othersmethods for reducing discomfort when confronted with discrepant messages
More likely to accept message if transported/absorbedentertainment overcoming resistance to persuasion
memorize

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