PolySci Ch. 10

kennedipierce's version from 2015-05-12 01:27

Section 1

Question Answer
Public opinion What the public thinks about a particular issue or set of issues at any point in time
Public opinion pollsInterviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population
Straw pollUnscientific survey used to guage public opinion on a variety of issues and policies
SampleA subset of the whole population selected to be questioned for the purposes of prediction or guaging opinion
Push polls Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate
Population The entire group of people whose attitudes a researcher wishes to measure

Section 2

Question Answer
Random Sampling A method of poll selection that gives each person in a group the same chance of being selected
Stratified sampling A variation of random sampling; the population is divided into supgroups and weighted based on demographic characteristics of the national population
Tracking pollsContinuous surveys that enable campaign or news organizations to chart a candidate's daily rise or fall in support
Exit pollsPolls conducted as voters leave selected polling places on Election Day
Margin of error A measure of the accuracy of a public opinion poll

Section 3

Question Answer
Political socialization The process through which individuals aquire their political beliefs and values
Mass media The entire array of organizations through which information is collected and disseminated to the general public
News media Media providing the public with new information about subject of public interest
Yellow journalism A form of newspaper publishing in vogue in the late nineteenth century that featured pictures, comics, color, and sensationalized news coverage
MuckrakingA form of journalism, in vogue in the early twentieth century, devoted to exposing misconduct by government, business, and individual politicians
NarrowcastingTargeting media programming at specific populations within society

Section 4

Question Answer
Citizens journalists Ordinary individuals who collect, report, and analyze news content
On the record Information provided to a journalist that can be released and attributed by the name of the source
Off the recordInformation provided to a journalist that will not be released to the public
On background Information provided to a journalist that will not be attributed to a named source
Deep background Information provided to a journalist that will not be attributed to any source
Content regulationLimitations on the substance of mass media
Equal time rule The rule that requires broadcas stations to sell air time equally to all candidates in a political campaign if they chose to sell it to any
Press releaseA document offering an official comment or position

Section 5

Question Answer
Press briefing A relatively restricted session between a press secretary or aide and the press
Press conference An unrestricted session between an elected offical and the press
Media effectsThe influence of news source on public opinion
Agenda setting The process if forming the list of issues to be addressed by government
Framing The process by which a news organization defines a political issue and consequently affects opinion about the issue