NBE Funeral Service Marketing&Merchandising

airbud123's version from 2015-08-21 02:17

Section 1

Question Answer
advertisingthe art of making the public aware of the services or commodities that the business has for sale
air sealmethod of closure that utilizes the air pressure created by placing the dome of the vault onto the base of the vault, diving bell principle
air traytransfer container consisting of a wooden tray with a cardboard covering for the casket
alloy substance composed of two or more metals
alternative containerunfinished wood box or non-metal receptacle or enclosure, without ornamentation or a fixed interior lining, which is designed for the encasement of human remains, which is made of fiberboard, pressed wood, composition materials (with or without covering)
alternative price listprice lists which may be prepared for use in certain limited situations such as children/infants, gov't agencies, religious groups, burial/memorial societies
apron lining attached to the undersurface of the foot panel of the casket and/or a component part of the throw (overlay) which extends downward into the body of a casket
armthe part of the casket handle that attaches the bar to the lug (ear)

Section 2

Question Answer
average (mean)sum of a group of numbers divided by the number of units
bail handlea single handle is which the lug, arm, and bar are combined in one unit
bar part of the casket handle, attached to the lug or arm, which is grasped by the casket bearer
base the lower or supporting part of a monument. In some monuments, there may be 1st, 2nd, & 3rd base
base boldingmolding along the lowermost edge of body panels

Section 3

Question Answer
bedportion of the casket upon which the deceased human remains are placed
bench type of cemetery memorial consisting of a top piece supported by two standards; used to identify family burial plots or used in conjunction with a family monument
bevel top markera small headstone, set above ground, with a slightly slanted top
bier a stand in which the casket is placed for viewing and services, but also a mean of merchandise display
bi-unit pricingmethod of price quotation showing seperately the price of the service to be rendered and the price of the casket

Section 4

Question Answer
blocka subdivision of a cemetery containing several lots
bodyportion of the casket shell containing the top body molding, body panel, base molding, and casket bottom
body ledge (top body molding)molding along the uppermost edge of the body panels
body ledge flange (top molding flange)horizontal portion of the top body molding (body ledge) where the gasket of a gasketed casket is placed
body lining material which drapes the inside perimeter of the body of the casket

Section 5

Question Answer
body panelscompose the sides and ends of the casket shells
break-even analysispoint at which total sales revenue equals total operating costs; determined by chart or formula
bridge (header, cap filler)component part of cap/lid that is constructed into caskets that display a cut top; provides strength/ridgity at the point of transverse cut
broad cloth twilled, napped, woolen or worsted fabric with a smooth lustrous face and dense texture; fabric usually made of cotton, silk, or rayon woven in a plain rib
bronzemetal alloy consisting of 90% copper with tin and sometimes zinc comprising the other 10%
brushed finishbare metal is scratched with abrasive material and then finished until a smooth high gloss is obtained
burial casketcasket sold for the purpose of burial

Section 6

Question Answer
cap (lid)top most part of the casket, shell including ogee, crown, pie, and header
cap panelfocal part of the interior, which fills the inside of the crown, sometimes bordered by the roll (cove); may be reffered to as the panel
cash advance item item obtained from a third party and aid for by the funeral provider on the purchaser behalf example of cash advance itemcemetery, crematory service, pall bearers, public transport, clergy, flowers, obituaries, death notices
cash discountreduction of the price given for a payment of an account within the time limits established by the sales contract
casket ridgid container which is designed for the encasement of human remains

Section 7

Question Answer
casket display equipment devices used to present caskets in the selection room or visitation area. Typically, the distance from floor to bottom of caskets 26"-30"
casket handling feescharge, fee or surcharge applied to consumers who purhcase their casket from elsewhere (is illegal)
casket linerremovable metal unit that is placed inside a wooden casket shell to provide protective qualities
casket rackdevice upon wihich a casket is placed, on top of one another for display or storage
casket stand (casket standard)stand upon which a casket rests in the selection room

Section 8

Question Answer
cast bronzemolten bronze poured into a mold an allowed to cool
cast hardwaremost expensive hardware production method in which molten metal si poured into a mold, allowed to cool, and is then removed from the mold
cemeteryan area of ground set aside and dedicated for the final disposition of dead human bodies
cenotaphmonument erected to the memory of the dead, with the human body not presen
church truckwheeled collapsible support for the casket used in the funeral home, church, or home
coffincase or receptacle for dead human remains which is anthropoidal in shape

Section 9

Question Answer
census of manufacturingsource of market deals that explains where certain manufacturers are located
census of businesssource of market data that explains where businesses are located
census of housingsource of market data that keeps track of new home sales by region or construction of new homes
chamber of commerce assoication of business people who attempt to protect and promote the commercial interest in a community
circulating capital (working capital)difference between current assets and current liabilities

Section 10

Question Answer
closed end credit (installment credit)balance of costly goods paid for in small monthly (fractional) payments over time
columbariumstructure, room ,or space in a masoleum or other building containing niches or reccesses to hold cremated remains
combination boxtransfer container consisting of a particle board box with a cardboard tray and cover to satisfy air shipping regulations
combination unitany product consisting of a unit or a series of units which are designed or intended to be used together as both a casket and a permanant burial receptacle
composition boardparticles of wood bonded together with waterproof glue; different types are distinguished by different size
concrete sectionalgrave liner consisting of 6 or 8 slabs of unfinished concrete placed around the casket

Section 11

Question Answer
consecutive methodplacing caskets for selection in their order of increasing or decreasing value
consignment to give an agent to be cared for or sold; funeral director has merchandise to display, but does not pay for it until it is sold
consumer credittype of credit granted by retailers that is used by individuals or families to satisfaction of their own wants
cosumerismemphasis placed on providing to customers products and services that are safe, reliable, and honestly advertised; also a social movement that seeks to strengthen the rights of consumers relative to sellers
coppera malleable, ductile, metallic element having a characteristic reddish brown color

Section 12

Question Answer
copper deposit a casket made from a core of copper metal to which copper ions are combined by an electrolytic process
corneran optional part of the hardware that is attached to the four corners of the body panel
corrugated containera container used to hold a dead human body which is constructed out of a type of cardboard, which is made with a series of alternate folds and ridges
cove (role, puffing)a component part of the casket interior which lines the ogee (rim) and surrounds thebcap panel