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Mass Comm Test 2 PART 2

rosesarered's version from 2018-11-05 16:16


Question Answer
Internetglobal system of interconnected private, public, academic, business, and government computer networks that use a standard set of commands to link billions of users worldwide
Net neutralityproposition that ISPs should treat all traffic on the internet equally
Contextual Advertisingthe network’s software scans the content of the webpage and places ads related to that content
Profilingcreating a description of someone based on collected data
Data Mininggathering, storing, and combing information about a large number of people from a variety of sources including for the purposes of profiling and marketing
Ad networka collection of many websites that a company knits together in order to sell ads on them
Ad Exchangeselectronic auctions in which various publishers and ad networks offer advertisers the ability to reach specific types of people, often exactly at the moment those people are entering sites
Internet and HealthBy 2006, 80% of U.S. internet users had searched online for health info - Concerns about accuracy.
Clickstreamcomputer jargon used to describe user movement through websites
Profit Models for Websitesimage-making (supporting offline sales and building brand), selling products or services directly (click-and-mortar companies(companies that have stories online and physical locations), online only stores(amazon), and apps), subscription services (netflix), and advertising-supporting sites(sometimes combined with a premium subscription tier model)
Behavioral TargetingThe network can then customize the ads based on the kinds of sites the browser tends to visit (i.e. showing car ads to someone who has visited a lot of car sites) - the process of following people’s behavior and then sending them material tailored to what was learned about them
Studies on the Internetinitial studies were negative - later studies showed positive effects (use for information vs entertainment and compliments rather than displaces other media)
Web Crawlers (Web Spiders)programs used by search engines that search the internet to retrieve and catalog the content of websites
Defining Features of the Internet82% of adults use the internet each day - 70% of adults access the internet with broadband cable
Mobile Application (Mobile App)computer software designed to help the user of a mobile device perform specific tasks
Cookiesinformation that a website puts on your computer’s hard drive so that it can remember something about you at a later time; more technically, it is information for future use that is stored by the server on the client side of a client/server communication
Teens Use of Social Media51% check more than once a day. 22% check more than 10x a day. 39% posted something they regretted later. 37% made fun of other students. 25% created a profile with a false identity. 24% hacked into someone else’s account. 13% posted nude or semi-nude pictures of themselves or others. 59% deleted/edited something they posted. 53% deleted comments from others. 45% removed their tags from photos. 31% deleted or deactivated an entire profile. 17% report some kind of contact that made them scared or uncomfortable. 47% use Twitter in 2017 (up from 16% in 2011).



Question Answer
Outlook for Consumer Booksleisure reading is something only half of the adult population engages in occasionally - revenue has been holding steady
ImprintsThe name or brand that a publisher places on the bottom of a book’s spine as well as on the main title page - focus on a particular type of book, defined by format, genre and target audience (i.e., paperback romances, literary hardcover fiction) - one corporation may own several imprints, each specializing in a different type of book
Terms Related to Distributionprint run (the number of copies of a book that are printed), book tour (series of appearances the author makes to promote a title and stimulate sales), remaindered books (unsold books returned to the publisher), and wholesaler (a company that buys books from publishers at a discount and then sells them to bookstores for a smaller discount)
Educational/training booksK-12 books and materials, higher education books and materials, professional books, and corporate training materials
Consumer booksbooks that are aimed at the general public
Types of consumer books1. trade books (general interest titles - fiction and non-fiction, hardcover and trade paperbacks, for adults or juveniles) 2. mass market paperbacks (generally fiction, pocket-size, paperbound, sized to be sold in mass market outlets like drugstores and supermarkets) 3. religious books (trade books that contain specifically religious content) 4. scholarly books (titles published by scholarly societies, commercial publishers, and university presses for those involved in primary research in academic, corporate, or government settings) 5. book clubs and mail order 6. Subscription reference books (dictionaries, atlases, encyclopedias)
Mail order booksbooks that are advertised on TV or in promotional mailings that can be ordered directly through the publisher and are sent to the consumer’s home” - titles originate with the mail-order company
Book clubsOrganizations in which individuals who have joined can select books from the club’s catalogues and purchase them through the mail or via the club’s website” - titles are often the same as those in bookstores, but priced at a discount.
Subscription Reference booksDictionaries, Atlases, Encyclopedias, et
Stages of getting a media product to marketproduction (creation of mass media materials for distribution through one or more mass media vehicles), distribution (delivery of the produced material to the point where it will be shown to its intended audience), and exhibition (presenting the mass media materials to the audience for viewing or purchase)
Stages within the book industryproduction (publishers), distribution (wholesalers), and exhibition (bookstores, online bookstores and other retailers)
Book storeschain stores, independent bookstores, and online stores
Publishing industrymany publishers but most are small and highly specialized - highly concentrated handful of companies are responsible for a large majority of book sales
Brick-and-mortar storesstores that have a physical presence in the offline world
Audience Segmentation and Conglomeration in the Book IndustryAudience segmentation (producers and distributors try to reach different types of people with content tailored specifically for them) and Conglomeration (the activities involved in becoming and acting like a company’s becoming a mass media conglomerate)


Question Answer
Magazine types1. trade magazines (agriculture, medical, business, and engineering) 2. consumer magazines (service, news, regional interest, travel, and fashion) 3. literary reviews/academic journals (peer reviewed journals, non-profit, expensive) 4. newsletters (small-circulation periodical that is composed in a simple style) 5. comic books (periodical that tells a story through pictures and words) 6. graphic novel (illustrated story that aims to be longer and more developed than a comic book) 7. custom/public relations magazines (“created by a company in order to reach a particular audience, ex, in-flight magazines”) 8. sponsored magazines (created by an organization and distributed to its members, may have advertising)
Sources of incomesubscriptions, single-copy sales, advertising (typically at least half of the revenue for paid circulation magazines (selling segments (ads that appear only in magazines sent to particular regions) is more common and some companies sell advertising segments across different titles)
Subscriptionlong term order for a magazine that is paid for in advance, for a predetermined period of time or number of issues
Top Magazines by Circulation1. People Magazine 2. Better Homes and Gardens 3. Forbes 4. Time 5. AARP the Magazine 6. AARP Bulletin 7. National Geographic 8. Sports Illustrated 9. Allrecipes 10. Entertainment Weekly
Circulationthe number of units of magazine sold or distributed free to individuals in one publishing cycle
Measuring circulation“Audited” circulation figures: measured by an outside agency, usually the Audit Bureau of Circulation (ABC) - “Sworn” circulation figures: provided by the magazine itself and not checked by an outside agency.
Top Magazines by Ad Revenue1. Procter & Gamble Co 2. L’Oreal Sa 3. Pfizer Inc 4. Time Warner Inc 5. LVMH Moet Hennessy Louis Vuitton SA 6. Johnson & Johnson 7. Kraft Foods Group Inc 8. Estee Lauder Cos Inc 9. Mars Inc 10. Unilever
Major magazine companiesTime Inc. (Time Warner formerly), Hearst Corporation, and Advance Publications (Conde Nast)
Newslettersmall-circulation periodical (4-8 pages long) that is composed and printed in a simple style
Graphic Novelan illustrated story that aims to be longer and more developed than a comic book
Custom Magazinea controlled circulation magazine that is typically created for a company with the goal of reaching out to a specific audience that the company wants to impress
Comic Bookperiodical that tells a story through pictures as well as words
Academic Journalsperiodicals about scholarly topics, with articles typically edited and written by professors and/or other university-affiliated researchers
Magazine Industry Outlook and TrendsAlthough they’ve been done better than newspapers, they’re now facing more competition from the internet and other digital media (Competes with magazines for advertisers in that it also offers targeted audiences and competes with magazines for readers, particularly with the rise of tablets and smartphones, as portable leisure activity)
Magazines as a brandget additional publicity and help polish their image as a arbiter of popular culture
Goals of consumer magazineReach an audience advertisers want, convince the audience to spend time with the magazine and to invest in its brand (Online environments and Events and other media), provide editorial content that supports the ads – a conductive environment, and be economically competitive

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