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Marketing - Introduction to Marketing (Lec. 1)

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nilas's version from 2015-10-22 21:27

Section 1

Question Answer
Marketing is...Connecting with customer
Understanding Customer
Communicating with customer
Delivering highest value to customer
in Ways improving people's welfare
memorize

Section 2

Question Answer
How marketers learn about customer/consumer needs?Talking to customer
Concept tests
Lead users
Idea generation techniques
Formal marketing research
memorize

Section 3