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Marketing exam

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lcarter's version from 2016-04-17 21:34

Section 1

Question Answer
Strategic PlanningThe process of determining a goal for a firm (or yourself) and developing a plan to reach it
Marketing PlanAn action-oriented documentation of a firm’s plan to market itself
Marketing Plan Five ComponentsExecutive summary; situation analysis; Marketing strategy; Financials section; Controls section
Situation analysisCollection of data and trends that influences a firm’s marketing plan and other business decisions.
SWOT AnalysisStrengths; Weaknesses, Opportunities; Threats
memorize

Section 2

Question Answer
Marketing strategy Set of actions a firm takes to accomplish an objective as stated in the mission statement and strategic planning process
Marketing Growth StrategiesMarket Penetration; Product Development; Marketing Development; Diversification
memorize

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