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Marketing 3

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lcarter's version from 2016-04-19 20:54

Section

Question Answer
Brand equity/recognitionValue that a customer derives from a brand
Qualitative Brand ResearchFree Association, Perspective
Quantitative Brand ResearchBrand Recognition, Brand recall
Brand extensionTaking the brand into completely new products
CannabilizationEating up sales of products with new products
Co brandingA product being offered by two companies
memorize

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