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Marketing 2

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lcarter's version from 2016-04-18 23:05

Section 1

Question Answer
Promotion MixAdvertising, Sales Promotion, Personal Selling, Public Relations
Integrated Market Communications (IMC)The mix of the above promotion products that gives consumers a clear and consistent message about the product
Primary Objectives of an ad campaignInformative, Persuasive, Reminding
NarrowcastingMarketing to a very specific group
Personal Selling ProcessProspecting and Qualifying, Preapproach, Approach, Presentation, Handle Objections, Close Sale, Follow up
memorize

Section 2

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