fashion exam

jozehopo's version from 2017-02-22 18:59

Section 1

Question Answer
Components of marketingDevelop good products Price Promotion
Classic fashion & denim jeansA style or design that satisfies a basic need and remains in general fashion acceptance for a period of time
Definition of fashionA style that is accepted and used by the majority of a group at any one time
Types of silhouettesBell shaped or bouffant Bustle or back fullness Straight or tubular
Consumer buying and the fashion cycleThe curve of the consumer buying cycle arises in direct relation to that of the consumer use cycle
Stages of fashion cycleA)Innovation stage B)Culmination stage C)Decline stage
Accelerating FactorsWidespread buying power Leisure time Increased education Improved status of women Technological advances Sales promotion Seasonal change
Retarding factorsHabit and custom Religion Sumptuary laws Reductions in consumers buying power
Predicting the movement of fashionIdentify facts about past trends and forecasts Determine the causes of change in the past Investigate the difference between past forecasts and actual behavior Analyze the factors likely to affect trends in the future Apply forecasting tools and techniques, using accuracy and reliability Study the forecast continually to determine reasons for significant deviations from expected plans Revise the forecast when necessary

Section 2

Question Answer
Theories of Fashion flowDownward flow theory Horizontal flow theory Upward flow theory
Fashion leaders, followers and influentialsA)Innovators and influentials B)The rich C)Royalty D)The famous E)Athletes
Freelance DesignerSomeone who does work an individual buyer
Objective of businessTo make a profit
Levels of fashion industryPrimary level Secondary level Retail level Auxiliary level
Types of businessesSole proprietorship Partnership Ownership
Sherman Anti-trust actOutlawed monopolies and outlawed restraint of competition

Section 3

Question Answer
Textile jobsFabric buyer Designer for a garment maker Retail store appeal Buyer Fashion coordinador
Merchandising activities in the textile industryTextile Trade Shows and Fairs Advertising and Publicity Research and Development Customer Services
New technologies in textilesInnovations in high tech fabrics New technology in equipment Green scene
Primary level of fiber and textilesFiber Fabric producers Raw materials
PetaPeople for the ethical treatment of animals
Factors that affect the price of furAvailability Fashion Market demand Diseases could wipe out a large chunk of animal population
Leather - fashion leatherEquine- hides from horses, cattle, zebra and mules Exotic- hides from aquatic group, land group and reptile group
Leather1.Enlarging Markets 2.Increased Competition from Synthetics 3.Industry Growth Factors
Fur1.Renewed fashion interest in furs 2.Increased foreign trade 3.Restrictive legislation that actually helps the industry 4.New channels of retail distribution

Section 4

Question Answer
Six steps in the new productPlanning a line Creating a design concept Developing the designs Planning production Production Distributing the line
SourcingDescribes the process of shopping for and purchasing imported goods. U.S. buyers rely on the help and experience of specialists
Importance of a private labelExclusivity to the brand
Forms of publicity usedFashion shows Trunk shows Press weeks Trade shows
Leased departmentsusually a department, discount, or specialty store--that is rented to an outside party
Classification of womens wear marketNew york fashion week Paris fashion week London fashion week Milan fashion week
Price pointsDesigner Contemporary Bridge Moderate Better Budget
Childrens MarketLos Angeles

Section 5

Question Answer
Materials used in jewelryMetals like gold, titanium, platinum
Shoe production Clicking Cutting Department Closing/Machining Department Lasting & Making Department Finishing Department Shoe Room.
Trade showsNew York (September) Paris (October) Los Angeles ( October)
Primary ImportersRetailers
Tariffs and quotasTariffs: Taxes levied by a nation on goods imported into the country B) Quota: A restriction on the number units by a particular product that can be imported into a country
NAFTANorth American Free Trade Association

Section 6

Question Answer
Public relationsFree & voluntary mention of a product or company Geared toward the long term image enhancement of a client Involves events like trunk shows, fashion shows, in-store breakfasts, etc.
PublicityA)Fashion magazines B)General consumer publication C) Broadcast media

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