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Digital Strategy and the firm

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cmarquardt94's version from 2016-09-07 00:17

Section

Question Answer
marketing concerns of the firmProduct - Customer - Brand
what is the bottom line?create VALUE for the FIRM & the CUSTOMER
4 parts of strategic planning?1.define the company mission 2. set company goals and objecties 3.design the business portfolio 4.Plan and execute functional strategies
memorize

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