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Digital Marketing-touchpoints pt 2

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cmarquardt94's version from 2016-09-06 16:17

Section

Question Answer
3 main components of Design1. structure 2. Atmopheric 3.SEO
what is structure?usability
what are the Atmospherics?the aesethetic presentation (look and feel of the site)
what is SEO?search engine optimization
3 important design elements?Functionality, Informational, Ease of Use
order of Online Copywriting...1.Main Point 2.Key Facts 3. Least Important
3 questions of copywriting?1. who is the udience? 2.What actions will be taken 3.what info does the udience need in order to get your product?
what are the Customer Touchpoint Phases?Awareness, Consideration, Purchase, Service, Loyalty
Digital Ecosystem ?visual presentation of the connection between: digital touchpoints of a company, based on the business strategy
memorize

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