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Digital Marketing-Touchpoint part1

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cmarquardt94's version from 2016-09-06 14:49

Section

Question Answer
touchpoint a point of contact between a business and a customer
how many phases of touchpoint?5
Digital Ecosystemcompany connects all of their digital touchpoints
parts of Digital Ecosystem?owned, shared, earned, paid
customer touchpointthey speak w/ one voice, across touchpoints (deliver rewarding experience)
why do you care about touchpoints?helps gain you customers and brand awareness
what is incorporated in the digital user experience?Design, Content, Navigation, Product selection
5 phases of touchpoint Awareness, Consideration, Purchase, Service, Loyalty
what part of a Digital Ecosystem does a company own?their website
what part of the Digital Ecosystem does a company share?social Media!
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