Digital Marketing - Digital Marketing Intro (slides)

cmarquardt94's version from 2016-09-26 18:15


Question Answer
Definition of Marketing?the activity, set of institutions, and processes for creating / delivering offerings that have value for customers, clients, partners and society at large
What is Digital Marketing?using any digital technology to facilitate the marketing process, with the end goal to facilitate customer interaction and engagement
What is the internet?it is the vast collection of computer networks which form and act as a single huge network for transporting data and messages across many different distances
What are the phases of the internet?(1) innovation(1961-1974) 2.institutionalization(1975-1994) 3.innovation/commercialization(1995-2000) 4.consolidation(2001-2006) 5.reinvention(2007-present)
What are the 3 aspects that surround the internet?electronic - social - mobile
What is ranked as the most important element of the Digital Experience?Easiness to find what you're looking for!