Content Analysis Terminology

blakeword's version from 2018-01-23 16:26


Question Answer
VariableA phenomena that varies, like biological sex.
LevelA particular manifestation of a variable, like male as a level of biological sex.
PopulationA set of cases under study.
Sampling FrameA list of every case in a population.
Random SampleA set of cases drqwn from the sampling frame when each case has an equal chance of selection.
Unit of Data CollectionElement on which a variable is measured.
Unit of AnalysisElement on which data are reported.
Manifest Contentconcretely present and countable elements.
Latent ContentConcepts represented by one or more concrete (i.e., manifest) indicaotrs.
Content FeaturesInformation that translates directly across media
Formal FeaturesInformation uniuqe to particular mediums

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