Comm Midterm Review

stlwalk's version from 2016-03-09 19:37

Chapter 1

Question Answer
Communication Agean age in which communication, technology and media converge and deeply permeate daily life
Information Age
Digital Nativespeople for whom computers and technology already existed at their birth
Digital Immigrantspeople who adopt and learn digital technology later in life
Augmented Realityblend of physical and virtual reality
Benefits of studying communicationphysical health and well-being, strong speaking and listening skills, helps fulfill your need for identity, one of the most valuable employee abilities, primary influence on relationships, promotes media literacy, builds healthy communities, foundation of democratic citizenship, drives social change and reform
Definition of communicationcollaborative process of using messages to create and participate in social reality
Social judgmentsform social reality
Social realitycreated through the process of communication (e.g. labeling certain things); set of social judgments people agree upon
Mediated communicationrefers to communication or messages that are transmitted through some type of medium

Chapter 2

Question Answer
Definition of perceptionthe process of being aware of and understanding the world
Number of advertisements the average U.S. citizen receives per dayapprox. 5,000
Selective perceptionoccurs when individuals filter what they see and hear to make it suit their needs, biases, and expectations
Schemasmental structures developed from past experiences that help us respond to some stimuli in the future
Factors that influence perceptionculture, media, fields of experience, and language
Self-imagea person's mental picture of himself or herself
Self-esteeman individual's assessment of his or her worth
Looking-glass selfnotion that self arises from interpersonal interactions and the perceptions of others
Perception as influenced by the mediamedia displays a certain view of the world that we must filter through our beliefs and perceive
Selective attentionthe process of concentrating on one part of the environment while not paying attention to the rest
Perception's role in communicationhelps form, challenge, and reinforce our ideas, values, and beliefs, which then influence how we choose to interact with others
Steps of perceptionfirst select which messages to concentrate on, select what we are subjected to, choose how to perceive, and select what we remember
Symbolic interactionismsays that communication is the primary means by which we internalize and use social values to guide how we see ourselves, others and how we interact

Chapter 11

Question Answer
Purpose of informative presentationsto convey new information and increase the audience's understanding about a topic
Function of the introductionto gain attention, introduce topic, demonstrate importance of topic, and preview
Function of the bodyto present main points and ideas of presentation
Function of conclusionto review points, highlighting importance, and conclude
Concluding devicesstatistics, quotes, examples, or rhetorical questions
Topic selectionkeep audience in mind, search for good topics, understand latest trends and important topics, make topics attractive to wide audience and time span

Chapter 13

Question Answer
Importance of narratives in building communities and relationshipseveryone tells stories and it brings people together
Organizational patterns - chronological, topical and spatialchronological: practical order of steps. first to last, topical: organize by topic, no rhyme or reason, spatial: provide info by location or physical relationship
Attention gettersrhetorical question, direct question, anecdote, personal experience, quote, or humor
Rhetorical questionsquestion asked in manner that doesn't invite actual response
What to include in the conclusionsummarize main points and drive home purpose of speech, end with concluding device
Signpost wordsbrief words or phrases that let audience know exactly where you are in presentation or indicate explanation (first, finally / for example, to clarify)
Tourguide analogy when moving from point to pointmove group of people from one point to another; say what you said and what you will say

Chapter 14

Question Answer
Multimedia presentational aidsobjects that reinforce message, elicit emotion, or add new information using different senses
Communication apprehensionan individual's level of fear or anxiety associate with either real or anticipated communication with another person or persons
Systematic desensitizationpracticing in front of others and becoming aware of the affects of communication apprehension without suffering many symptoms
Delivery types, e.g., manuscript, extemporaneous, memorized, impromptumanuscript: speeches read from script word for word, memorized: speech given from memory w/o notes, extemporaneous: speaker practices and prepares notes and outline, impromptu: little or no prep time
Advantages and disadvantages of each delivery typemanuscript: precise & exact wording or boring, memorized: give many times but forgotten, extemporaneous: most common/effective, allows eye contact and changes, impromptu: can be effective but difficult to organize quickly
Mediated presentationspeeches that use any type of delivery but are viewed using technology
Paralinguistic skillshow we use our voices: volume, pitch, rate, fluency
Hand gestureshand movements used to emphasize and reinforce message
Most commonly used form of presentational aidstext (like on a powerpoint)
Eye contactlooking at people in audience

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