Com270 Midterm

tujexopa's version from 2017-05-02 21:58

Section 1

Question Answer
Powerful Effects Theorymedia have immediate/direct influence
hypodermic needle modelintended message is directly received and wholly accepted by public
Magic Bullet Modelsame as hypodermic needle
Minimalist Effectsmass media have little direct effect on attitudes and behaviors
Cumulative Effects Theorymedia influence is gradual over time
Agenda Settingtell people what to think about
Uses and Gratificationspeople choose media that meet their interests
Consistency Theorypeople choose media consist with their beliefs
Selective Exposurepeople ignore messages that contradict their beliefs, choose some media over others, individs. control media's effects over them

Section 2

Question Answer
Selective Perceptionpeople tend to hear what they want to hear/expect to hear
Socialization via Eavesdroppingchildren learn adult topics by seeing them depicted on TV/movies
Cathartic Effectpeople release violent inclinations by seeing them acted out
Socially Positive Actionmedia portrayals of violence can increase awareness
Aggresive Stimulation TheoryMedia-depicted violence has potential to trigger real violence
Albert Bandura's Bobo Dollutilized Aggressive Stimulation Theory
Aggressive Stimulation Theoryclaimed causality, too much anecdotal evidence, other factors could be involved
Catalytic Theorymedia have role but don't neccessarily cause violence--
Desensitizing Theorypeople become hardened by media violence
5 Key concepts: all media is constructed, contain underlying values, they all have their own creative language, they are made in order to gain profit or power, different people receive the same information differently

Section 3

Question Answer
"Mean World Syndrome"George Gerbner-- tv makes people think that they're more in danger than there really is
The Big 6CBS, News Corp ,Viacom, Comcast, Time Warner, Disney
Conflicts of Interest how media owned by Disney covers Disney
Gov't reg of mediaairwaves belong to public
1st Amendmentfreedom of speech, press
Public Service Rolebroadcasters are public "trustees"
Loss Leaderwilling to lose on a service in order to promote another
Profit Centerair what gets the most views
Confimation Biastendency to interpret new info as confirmation of our own beliefs
Cognitive Dissonancetend to seek consistency among our beliefs
Resolving Cog. Dissonance3 ways. 1. change beliefs. 2. change actions 3. change perception of actions