Chapter 14 & 15

vicksqueak's version from 2017-04-21 23:39

Section 1

Question Answer
Communication that addresses large audiences.Mass Media
The modern-day, worldwide community made possible by electronic communication that instantaneously links people all over the world.Global Village
Claims people use mass communication to gratify their interests and desires.Uses and Gratification Theory
Media's selection of issues, events, and people to highlight for attention.Agenda Setting
A person or group that decides which messages pass through the gates that control information flow to reach consumers.Gatekeeper
A cumulative process by which the media foster beliefs about social reality.Cultivation
The effect of television in stabilizing and homogenizing views within a society.Mainstreaming

Section 2

Question Answer
The belief that the world is a dangerous place, full of mean people who cannot be trusted and are likely to harm us.Mean World Syndrome
A practice, paid for by advertisers and program sponsors, of featuring products in media and ensuring that viewers recognize the product or brand into actual storylines in books, television programs, and films.Product Placement
Incorporates a product or brand into actual storylines in books, television programs, and films.Immersive Advertising
Superlative claims for a product that seem factual, but are really meaningless.Puffery

Section 3

Question Answer
Electronic modes of communication that store and manage data in digital form rather than analog form.Digital Media
Means of recording, transferring, sharing, and working with information.Communication Technologies
Engaging in multiple tasks in rapid sequence and in overlapping and interactive ways.Multitasking
Text messages, comments, rumors, embarrassing pictures, videos, and fake profiles that are meant to hurt another persno and are sent by e-mail or posted on social networking sites.Cyberbullying
The gap between people and communities that do and do not have access to digital technologies.Digital Divide