Business Plan

Summary

Memorize business plan basics.

Business plan Formats

Question	Answer
common presentation formats	internal operational plan, external stakeholder, oral presentation, elevator pitch
elevator pitch	three minute summary of the executive summary
oral presentation	entertaining slide show and oral narrative meant to trigger discussion/interest
external stakeholder presentation (written)	detailed, well written, and pleasingly formatted
internal operational plan	detailed planning details needed by management
______ estimates are central to any business plan	cost and revenue
	memorize

Typical structure (by groups)

Note that the groupings aren't necessarily meaningful, other than for the sake of memorizing.

 

Grouping	Section
1st	cover page / table of contents, executive summary, business description
2nd	business environment analysis, industry background, competitive analysis
3rd	market analysis, marketing plan, operations plan
4th	management summary, financial plan, attachments and milestones
First in each group	cover page / table of contents, business environment analysis, market analysis, management summary
	memorize

Typical structure (by order)

Memorize them in order.

First half

section	following section
cover page / table of contents	executive summary
executive summary	business description
business description	business environment analysis
business environment analysis	industry background
industry background	competitive analysis
competitive analysis	last
	memorize

Second half

section	following section
market analysis	marketing plan
marketing plan	operations plan
operations plan	management summary
management summary	financial plan
financial plan	attachments and milestones
attachments and milestones	last
	memorize

Sources