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App Ex Psych 2

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bethdrysdale94's version from 2017-05-09 10:49

Section

Question Answer
What is mass communication?involves the one way provision of a given message to a large and often heterogenous audience
What is knowledge mobilisation?“getting the right information, to the right people, in the right format, at the right time”
Challenging Mass Media Campaigns: Law of Halves - describe100% targeted, 50% exposed, 25% attended, 12.5% understood, 6.25% accepted, 3.34% intended, 1.56% Tried, 0.78% succeeded. High reach, low efficacy
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