App Ex Psych 2 cont.

bethdrysdale94's version from 2017-05-09 11:14

Section 1

Question Answer
Aboiye et al. 2013 summaryreviewed 9 studies assessing impact of media campaigns on PA, control groups vs before-after design
Aboiye et al. 2013 results and conclusion27000 individuals reached, may increase walking but NOT sedentary time and not PA to guideline levels
health literacy definitions individual skills to obtain, process and understand health information and services necessary to make appropriate health decisions;  health literacy is a shared function of social and individual factors, which emerges from the interaction of the skills of individuals and the demands of social systems

Section 2

Question Answer
Lavis et al 2003, steps towards more effective knowledge dissemination1. Audience, targeted. 2. Message, matched. 3. Messenger, credible. 4. Strategy, evidenced
What is the message?should be accurate, evidence based. Consider levels of complexity for example 400g fruit and veg vs 5 a day
Who is your messenger?match to specific audience, use a champion or opinion leader for example, jamie oliver for healthy eating. CREDIBILITY is key
Name some examples of mass communication strategiesinfovideos, social media, meetings, public outreach, educational materials
Noar et al 2011 individual vs group tailoring"The basic premise behind tailored health communication is that information that is customized to an individual (rather than a group) will be viewed as more personally relevant, will be more likely to be read and cognitively processed, and ultimately will have a better chance of stimulating behavioral change"

Section 3

Question Answer
ELM: Persuasion Attemptthe message itself
ELM: Audience factorshigh vs low motivation or ability to think about the message
ELM: Processing ApproachDeep processing focussed on the quality of the message arguments vs Superficial processing focussed on surface features eg communicators attractiveness or number of arguments presented
ELM: Persuasion OutcomeLasting change that resists fading and counterattacks vs temporary change that is susceptible to fading and counterattacks
Key rules of the Elaboration Likelihood Model1. people are motivated to hold correct attitudes. 2. amount of issue-relevant elaboration people are motivated to engage in, differs according to individual and situational factors (goals, health). 3. Peripheral cues persuade without processing (affective response eg shock, OR inference, eg attractive source)
Implications of the ELBarguments are STRONG, then persuasion increased by enhancing scrutiny/reduced by inhibiting scrutiny. arguments WEAK then persuasion increased by reducing scrutiny/reduced by enhancing scrutiny

Section 4

Question Answer
Kreuter et al 2010; tailoring materialssuperfluous information is eliminated
Kreuter et al 2010; informationinfo that remains is more personally relevant to recipient
Kreuter et al 2010; attentionpeople pay more attention to info that is personally relevant
Kreuter et al 2010; attending to infoinfo that is attended to is more likely to have an effect than that which is not
Kreuter et al 2010; attending to tailored infowhen attended to, tailored info will better help an individual stay motivated, acquire new skills, and enact and sustain desired life-style changes.

Section 5

Question Answer
Tailored vs genericgreater attention, comprehension, likelihood of discussion, change in cognitive behavioural mediating constructs addressed by the content, likelihood of behaviour change
Health belief modeloverweight population
self-efficacynon-sporty teenage girls
stages of changeexercise contemplators
can we over-tailor?resources are not infinite, interpersonal assessment is expensive, what kind of fit is "good enough", cost-benefit analysis

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